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Presenting the Trade Show Display Design

There are some questions which are very common amongst the business regarding the displays at the trade shows. They are frequently in regards to the design process at the trade show display. These questions typically revolve around the types of assets and artwork that are needed to produce sharp, crisp, dynamic displays. Here are the answers to some of these questions.

1. Do You Offer Trade Show Display Design Services?

YES! View our trade show display design services.

2. What Do You Need From Me To Get Started?

This is by far the most asked question. We always encourage clients to review our artwork guidelines (which can be seen here), but in general, we prefer artwork to be created either in Adobe Illustrator and exported as an '.ai' or '.eps' file OR as a layered file in Adobe Photoshop and exported as an .eps or .psd file. We highly prefer layered files because if you decide to flatten and send as a .jpeg or .tiff file, chances are we will not be able to make any adjustments to your artwork, which could end up resulting in additional administrative charges (depending on how many resubmissions and proofs it takes to correct the problem).

As far as the files themselves, all text should be converted to outlines and all graphics in vector format; there is a tutorial about vector graphics that can be seen here. For any photographic images you plan to use on your trade show display, the resolution needs to be approximately 100-120dpi at the full, 100% print size. In other words, if you have a large graphic of a car that you want to print at 4-feet wide, then that graphic file needs to be supplied to us at 100-120dpi at an actual size of 4-feet.

3. What If I Can’t Find Any Good Images or Art Using the Specs Provided?

Just ask us! For a nominal fee, we can easily locate and purchase photographs/graphics that fit our requirements for proper trade show display design.

4. Can You Please Review My Design?

Absolutely! APG requires that a full order is placed online before we review any artwork, but when we send you the first round of proofs, we always advise on potential issues such as low-resolution graphics or misuse of graphical templates. However, we do not typically review or advise on issues like spelling or overall graphical composition quality. We presume that you have reviewed and approved these facets internally before submitting artwork to us.

5. What If Something Is Wrong With My Trade Show Display Graphic When I Receive It?

We will stand behind our graphic quality on each and every product, but sometimes quality control issues do slip through. If the issue in question is one of a printing error and was not present on your final proof, we will reprint immediately at our expense upon confirmation of the error. If the issue was present in your final proof and involves aspects mentioned above like spelling or composition, we will expedite a reprint for you at your cost.

When all is said and done, trade show display design can be a complex issue, but we would love to help! If you have any questions, please don’t hesitate to connect with one of our helpful project coordinators via phone, email, or live chat today!