How to Get the Best Out of Your Time at a Trade Show
Participating in a trade show could be an amazing thing for the future of your business, or it could just be an unnecessary use of your company’s finances. In order to take part in a trade show, businesses are required to pay an entry fee. You can choose the size of the stall you rent and its location according to the pricing. However, if you have taken part in a trade show before, you might have an idea about just how fast-paced the whole thing can be. You only get a specific amount of time at the trade show, and you have to utilise it as best as you can.
The exhibition industry is tremendously frantic, and with only a handful of days allowed for you to attract customers, generate interest in your booth, sell your products, and create a solid network with others, it can be a little bit difficult for some people, especially if you aren’t using your time as best as possible. It’s simple, really; if you want to become an entrepreneur, you will need to do a lot more.
When it comes to exhibiting, simply relying on the design of your exhibition stand isn’t enough. You will need to learn how to get the most out of the time that is allotted to you. In the following paragraphs, you will learn how to allocate your time properly and get the best out of it when you are at a trade show. The following are a few tips that will help you out during any trade show.
Plan, Plan and Plan
You may have heard it before, but it simply can’t be overstated enough; you need to plan out your time as best as you can. In order to pull off any successful trade show, you should know that planning is of the utmost importance. However, while it is easy to recommend that you plan, the real problem most people face is during the planning stage; they don’t know where to begin. So, in this blog, let’s assume that you have already found a design for your exhibition stand, and that your stand will be ready by the time the exhibition takes place. So, without further ado, let’s begin!
Start as Early as Possible
There is no reason to delay planning for the trade show and put it off until the end. In fact, timely planning can save you a great deal of time and money. Planning for the show should ideally begin way before the show takes place. Your staff should be energised and ready, and you need to make sure that everybody knows where they are supposed to be. You should also get hotel arrangements and flight schedules out of the way so that you have time to think about other important things. Make sure that memos are read out and that everybody is on the same page before the trade show kicks off. Remember, the devil is in the details, so make sure you pay close attention to each and every aspect beforehand. You won’t get time to do so later on!
Memorise the Schedule
Before the show begins, go through the show’s schedule and learn it by heart. You should know the timing for any events that are planned along the way, as well as the names of any speakers or lecturers who are going to attend the event. Moreover, if any seminars or competitions are scheduled, you should know when they will be held. Knowing when something might be happening can help you prepare your staff accordingly and will ensure that you have people on standby at all times. This will help you figure out where to focus your marketing efforts, when to change strategies, and when to take a break.
Research Your Market
One very important thing that you need to do is research your target market before the trade show kicks off. You should know the people who will be attending the trade show, their demographic, and their interests. Trade show organisers often release full floor plans as well as exhibitor lists, which can give you a lot of insight into who is coming to the event. While there is no need to pore over these tiny details for hours on end, you should definitely take a look to get a clear idea of who’s attending the event. It will also help you determine the flow of the show and the way people will be exploring, and it will give you a better idea of who the people have visited before, what stalls they have already passed, and what they are looking forward to.
Set SMART Goals
Setting SMART goals, which stands for Specific, Measurable, Attainable, Relevant, Timely, can actually be quite beneficial for your show. It can help you avoid useless mix-ups, and will provide you with a quantifiable chart through which you can track how far you have come. It will also help you avoid delegates, visitors, and marketing agents who aren’t directly contributing to the achievement of your goals. Keep in mind that frustration can set in at certain times, so it is imperative that your staff always remains courteous with the delegates.
Share Your Contacts
The power of networking cannot be ignored at a trade show. Rather than competing with everyone, approach your competitors and share your contacts with them. You need to be confident in the product you are selling; a little bit of healthy competition never hurt anybody, and if utilised correctly, it can potentially double your income.
Now, it’s obvious that you will meet different kinds of people at a trade show, so it is imperative that you single out the good leads from the time wasters. If you see people doing nothing but gathering brochures, it is a pretty clear sign that they aren’t really interested in what you are offering. However, if a person approaches your stall with a genuine intention to learn more, you must cater to them accordingly. These are just a few essential tips on how to utilise your time at a trade show!