Social media has had a huge on the way that businesses promote and share their brands. As the Internet grows, there are more and more resources available to help your business be successful. However, the expansion of social media can also give competitors an edge as well. Since this is the case, you'll want to make sure that you stand out.
To help yourself stand out, you should look to social media and use the platform to help further promote your business. You’ll be able to notice the difference right away when you use social media to promote your tradeshow exhibit. When you yield results, you’ll want to keep up your social media use in the future! To learn more, here are five ways to promote your tradeshow exhibit using social media.
Make a Teaser
You’ll want to capture the attention of anyone who may be interested in visiting your exhibit and one of the easiest and most appealing ways of doing that is by creating a teaser of what you have to offer. Just as film trailers do, teasers of your exhibit can spark curiosity and excite people who already plan on viewing what you have to offer.
Simple Ways That You Can Hook Your Audience Include:
- Tweeting links to new releases
- Releasing videos of your products
- Making blog posts about the upcoming show
Keep in mind that there are many more ways to keep your audience engaged. You can learn more by consulting with professionals.
Invite Your Contacts
It can be assumed that, on every form of social media, you have followers or contacts of some kind. Whether it be fellow business people and entrepreneurs on LinkedIn or friends and family on Facebook, you hold a certain power in having these large social networks. When you are hosting an exhibit, you’ll want to use that to your advantage.
Personally messaging your contacts and inviting them to meet you at the show can be a great boon to your booth. And, if you can get enough of your connections to spread the word about your exhibit, you’ll find that your interested base increases as well.
Use the Hashtag
Most large trade shows and conventions will have an official hashtag that they will encourage attendees to use. By all means, use that hashtag and spread the word about your exhibit being at the show.
Anyone who may be attending will likely search through sites using the hashtag, looking for info about who and what will be there. If you actively make posts featuring the hashtag, you’ll constantly come up in other people’s feeds and stimulate interest in your brand and products.
It’s never too late to promote your exhibit, even as you are attending the trade show itself. You’ll still want to keep your social media updated on all that’s going on and where your booth is located. Trade shows can be very visually captivating so taking plenty of photos of your booth and of people interacting with your products is a great way to share the experience with your base and entice others to join in.
You’ll also want to be sure to post videos of other areas of the show and not just your own exhibit. Filming enthusiastic attendees and activities around the show floor can be a great way to bring in whole new audiences. This will bring lots of positive attention to your business.
Don’t Make it All About You
While you want to be sure to focus in on your own exhibit and promotions, you’ll not want to make it all about you. Take the time to read and listen to everyone who is using the trade show hashtag, pay attention to what interests others, and adapt your social media to encapsulate all that your audience cares about.
Offering to be their eyes and ears and taking time to promote the entire show can be of great benefit not only to your social network but also to your exhibit. You should take the opportunity to get to know other businesses and to network as well. Trade shows give you a great chance to get to know your competition and even consider partnerships that can be beneficial for both of your businesses.