Exhibition stands serve as an effective tool for marketing at any fair or trade show. For a small business owner, trade shows serve as a lifeline by which they can grow their business and attract new customers. It’s a great way to get word out about your business and let people know more about the kind of products that you have to offer. However, you are going to face stiff competition at a trade show, so it is imperative that you set up an attractive exhibition booth to attract interested customers. You need to work on the design of your trade show booth to make it attractive and appealing to the interested people at the event. Here are five of the most common types of exhibition stands that are likely to help you attract customers to your booth.
One of the most common types of tradeshow stands that you will find at almost every fair or trade show is the modular stand. It is extremely popular amongst exhibitors and offers great versatility because it can be modified to include points of purchase and portable units for setting up displays, and can include table-top display settings as well. They are also quite cheap, so you won’t feel that you had to spend a fortune on it either.
If you want to showcase different types of literature for interested people, then the literature tradeshow stands are an ideal choice. In essence, these are just portable bookshelves that have numerous compartments, which allows you to place large amounts of books and other literature in your exhibition booth without taking up a great deal of space.
If you want portable displays that are bound to turn heads, then these exhibition stands are a fantastic choice. These stands are capable of holding a banner in an upright position and securing it firmly to the ground so that it won’t fall over with any slight nudges. You can install all kinds of banners, including rigid, motorized, and roller banners.
Portable and highly versatile, pop-up stands are widely used at trade fairs and at exhibitions for attracting attention to a particular booth. They are extremely easy to carry and set up as well, making them the perfect choice for most exhibitors.
These stands are a bit uncommon, partly due to their design. They are used for setting up portable displays and are joined by neighboring stands on either sides, thus creating a row of sorts through which people can pass.