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Can You Make a Profit From a Trade Show Stands?

In the marketing industry, no one likes to directly promise that you’ll make any money from anything. Why is this? Because while marketing professionals can make predictions, there are no total guarantees when it comes to making money from anything, including digital marketing and trade show booths.

If you’d like to design an exhibition booth for a trade show, you should know that there’s always a chance that you can make a profit from it but there’s no guarantee. With this in mind, you should know that approaching your trade show booth design in a more simplistic way just might be able to help you stay under budget while keeping the design factors a priority. After all, there’s definitely a possibility that certain design elements can lead to a better ROI for your trade show stand.

Are Profits Your Top Priority?

Are Profits Your Top Priority?

A lot of marketers may tell you that capturing leads and creating brand awareness is really important. While it is important, money is probably your top priority and the whole point of creating brand awareness is to get customers to buy your product anyway. After all, you’re running a business, right? You need to get your return on everything that you invest in; otherwise, you’ll be wasting money.

A trade show booth can serve many purposes but, for you, one of its primary functions should be to close sales, i.e., make a profit. With this in mind and knowing that your exhibition stand needs to make money, all you need to think about is the way it will make money, rather than whether or not it will make a profit.

You’re Going to Have to Spend Money to Make Money

If making a profit is your top priority, you’re going to need to invest in your exhibition stand. Design is a real cost and high-quality design is never cheap. Your investment will go toward design costs but you might feel as if you have no idea how to design your stand. Rather than thinking of the design itself, which can be extremely subjective anyway, you should think about the function of the stand. For example, if you want to use the stand to create better networking opportunities, you can design the stand to revolve around that specific function.

 

Style Isn’t the Only Factor

Style Isn’t the Only Factor

Of course, your stand needs to look great. However, style isn’t the only factor that your stand needs to incorporate. It also needs to appeal to attendees and it needs to attract people and create engagement. The core function of your stand should be to make money, right? So that means implementing designs that not only look great but actively help your salespeople demonstrate your products or directly sell to the exhibition attendees.

Stick to the Main Point

Stick to the Main Point

You’re throwing a lot of money at this stand so you might feel tempted to dress it to the nines. However, packing your booth full of pamphlets, displays, and staffers could clutter the booth, making it difficult for people to see the vision immediately after approaching your stand. You need to stick to the main point, whether it’s your product, your brand, or whatever you’d like to emphasise in order to make money. While creating a dazzling spectacle could work for you, it could also work against you. All of your salespeople, staffers, and even your designer should be aware of the main point and stick to it. Whether you’d like to use your booth to demonstrate how well your product works or focus more on closing sales, you need to pick the main point and stick to it when it comes to the design of your stand.

Know Where Your Budget Is Going

When making any investment, it’s crucial to understand where the money is being spent but it’s even more important to understand how it’s being spent. While you might have a specific budget in mind, you should know that the money might end up going in a different direction than you originally envisioned.

With an exhibition stand, there are several different ways to use money to get the point across and achieve the desired effect. So, in a way, you have to trust the exhibition stand build company from the design process all the way to the final build. By relying on the experts, you may end up saving money after all. You might spend the same amount of money but the way it’s spent might change, depending on how the vision takes shape.

When hiring someone to build your stand, always make sure that they’re accurate and clear about their quotes and costs, just to be safe.

Start the Design Process Early

Start the Design Process Early

Designs take a lot of time. Your goal should be to make your stand as effective as possible and that means getting the design right the first time. You need to be able to create an experience that reflects your business’s core function in a way that will directly lead to making profits. Your design brief should be clear, simple, and focused. The better your vision is, the better the end result will be.

The key to success here is focus. However, you shouldn’t be afraid to listen to the experts’ ideas. Getting your brief to a stand designer early ensures that you have plenty of time to discuss the details. But stick to your main point and remember that your core function should directly lead to making a profit, whichever route you choose to take.

Conclusion

Conclusion

Will an exhibition stand guarantee you a return on investment and an increase in profits? Not necessarily. Remember that there are no guarantees in marketing, only predictions. However, by actively acknowledging that your main priority should be making profits, acknowledging that you’re going to have to spend money to make money, remembering that your design should always focus on your main point, knowing where the money is being spent, and starting the design process as early as possible, your chances of making a profit from your exhibition booth just might be higher.

The Exhibitor's Guide to Trade show Success e

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