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Attending Trade Shows As A Seller

Exhibition at ITU Telecom World featuring a custom built stand.

Attending trade shows can be a daunting experience, especially if it’s your first time at an exhibition stand. To overcome the challenges, it’s essential that you have extensive knowledge about the process and the resources required to make your first trade show a success. 4 out of every 5 attendees have the authority to buy, so you would want to impress your customers with the best display.
We understand the struggle you’ll have to go through to put on an engaging show. That’s why we have compiled a short list of exhibition stand dos and don’ts. You can use this guide to your advantage and wow all the attendees at the trade show. If you refrain from the don’ts and incorporate the dos at the next trade show, your stand can become the highlight of the show.
So let’s get started!

Exhibition Stand Dos
  • Focus on the Setup: It’s important to give custom built exhibition stands a professional and inviting look. It helps you get a high ROI and helps make it stand out. Simple designs are all the rage these days but make sure the setup doesn’t make your display area look sparse. Use your organization skills to make the best of the space you have, without making it look too cramped.

  • Test Build the Stand: Things can go wrong on the big day, so it’s better to not leave things to chance. Test built the stands, so you can understand the mechanisms involved. You’ll be in a rush on the day, so be prepared.

Exhibition Stand Don’ts
  • Don’t Ignore the Power of Technology: This is the digital era, after all, and you should take advantage of it. Incorporate technology as a part of your display. It’ll help you entice the attendees and get them over to your stand. But make sure you use technology wisely or you would end up wasting a huge chunk of your budget.

  • Don’t Compromise on Quality: The sole purpose of attending the trade show is to impress your potential clients. By compromising on quality, you can ruin your chances of finding trade show success. Make sure the graphic designs, materials and display products at your custom built exhibition stands are of top quality. If you fail to do so, you’ll also fail to catch people’s attention.

Final Words

This list of exhibition stand dos and don’ts will help you conquer your fear of exhibiting and ensure that your first trade show goes smoothly. Just follow this simple guide and soon, you’ll be an acknowledged expert at trade shows!
You can take advantage of a plethora of advertising strategies, but with exhibition stands, you can never go wrong. Get in touch with our team of professionals at Vividads to get a standard exhibition stand. Or if you want to wow your guests with creativity, custom built exhibition stands are just what you need! Email us at sales@vividads.com.au to get a quote today or call us at 1300 72 16 14 for more information!

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