6 Tips for Trade Show Promotions
Trade shows are fundamentally promotional in nature. You bring your products to the show, set up a booth that you hope attracts potential clients and customers, then try to woo them into being customers or investors. It happens under the backdrop of a captive audience that has self-selected. Everyone at a tradeshow is there to see what is new in a certain trade. You need to capitalise on that by promoting yourself as effectively as possible. Here are 10 ways to do so.
- Product Demonstrations
First, you need to make sure that your product is being properly displayed at your booth. Then, you need to engage the customers. Potential clients and customers like to learn by doing. For example, when you’re playing a new board game, you can read all of the rules from the rulebook, but it won’t really make sense until you start playing the game. You need to let your customers get their hands on something exciting.
- Free Giveaways
Product or service giveaways are a great way to get people to engage with you. They might not think they are initially interested in whatever it is you’re offering, but they might be interested in getting something for free. Once they come over to see what you are giving away, you have a chance to give them the pitch.
- Set up Meetings in Advance
If you can set up your meetings in advance, you will increase the likelihood of having determined listeners. You should consult with top promoters, executives, and decision-makers in your field before the trade show. They will likely keep an appointment with you; they’re even more likely to make the appointment if you offer them some kind of gift.
- Keep the Conversation Going
There is a sense that you need to seduce your potential clients and customers; obviously, not in a romantic sense but you are essentially trying to entice them to continue interacting with you. Good conversation is absolutely essential to keeping prospects at the table and not walking off. Your booth staffers need to be trained in good conversational skills.
- Time-Sensitive Deals
Getting someone to close the deal quickly is important; many prospects will make a mental note to try your product or service then just forget all about it later on. They’re likely to stick to that idea when they are no longer face-to-face with you, but offering them time-sensitive deals such as discounts for those who commit while they’re still at the trade show is a great way to convert more prospects.
- Your Target Audience
In a business and marketing sense, your target audience is who will be doing the paying. Commonly, businesses will miss the mark because they focus on the wrong people. For example, parents are the target audience of children’s toys. While the children have to be enticed, the parents are the ones who will make the ultimate monetary decision.
These are just a few of the things you need to keep in mind to promote yourself well at a trade show.