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People can find your website in the search results, but do you know how many people are coming to your site? You need to read on to learn how to measure website traffic, what you can learn with the help of Google Analytics, and how measuring website traffic helps you keep track of your SEO progress.


What attracts people to your website, and what makes them want to buy from you? When you sign up for a website analytics service, you can get a lot of information about how long people spend on each page, what devices they use, and where they come from. There are various tools for measuring how many people visit your website, like Google Analytics and its competitors. We'll describe how to use these tools and show you which metrics are most important to watch.

The reason that you need more people to come to your website:

People often ask me how a nature photographer can get the perfect picture of an airplane flying by, but I don't know-how. He makes the chances better. The trick is to take a lot of pictures. It's more likely to be a good picture if you take more shots (and a higher volume of great photos). The more people like to visit your website, the more likely it is that more of them will become paying customers.        

The amount of traffic is how many people are being pushed to your site. But that isn't the only reason why. A place that already gets a lot of traffic also brings more traffic. It gives you the chance to build your brand and be seen as an expert in your field. Your site will be visible as an authority by search engines, which will affect how high you clearly show up on the SERPs (search engine results page).

It also allows you to connect with a broader group of people. Get to know your visitors. You can use their advice to learn more about your audience, improve your targeting, and make sure your traffic is good.

A lot of people visit the web.

Measuring web traffic is the most accurate and best way to determine how well your marketing and advertising are working because it shows how many people you can get to come to your site. It is usually done with a tool like Google Analytics.

Google Analytics measures traffic to a website.

There are three ways to see how many people are visiting your site in Google Analytics:

Web page views:

Web pages are called "pageviews" when a user loads and then looks at them. So if someone goes to a blog post, two service pages, and then the contact page, they'd see four total page views on that visit.


Sessions are groups of people who meet together to do things. A "session" is a time when someone comes to your website. Google Analytics records this when someone comes to your website. "Landing Page" is the first page users see when starting a new session. "Exit Page" is what users see before they leave or stop being active. Your site will get more or fewer page views based on the number of sessions you have

The use of the site

Google Analytics calls people who come to its site "users." Every time a new person comes to your website, they get a unique ID that helps you track how often they come back. If the same person visits your website three times, Google Analytics will link those three visits to the same person. Users will always come back to your site more than or equal to the number of sessions.


Also, it is essential to know which metrics are necessary to keep an eye on. Knowing how many people are coming to your site can be beneficial and which pages they often visit. Pages, sessions, and users each measure a different thing, but they all tend to follow the same pattern, so which one you should track will depend on your business goals and SEO plans for the site you're running.

They track through many different ways of getting people to your site. So, let's look at the different types of web traffic, how they're different from each other, and which ones are most important for SEO.

  • In your HubSpot account, go to Reports and then Analytics Tools.
  • In CMS Hub, to see how many people have been to your website, click on "reports" and then "analytics."
  • Second, you can see how many people clicked on your link.
  • In the CMS Hub, click Traffic Analytics to see how many people have been to your site.

For example, you can use the Date range and Frequency drop-down menus to narrow the data by time range and how often it is. These rules can filter each tab of the traffic analytics tool, so they work on all of them.

To see how many people have been to your website in CMS Hub, you can choose a date range and frequency.

For example, you can look at traffic analytics data by clicking on the Sources, Topic Clusters, Pages (with or without UTM parameters), UTM Parameters, Device Types, Countries, and Browsers tabs. You can also look at different types of traffic analytics data by clicking on the other accounts.

There are different metrics you can look at in each tab. For example, you can see the number of sessions, the number of people who left the site, etc.

It's easy to see how many people are visiting your website by looking at a chart in the CMS Hub. Now that we know how to check website traffic in HubSpot let's look at some of the best traffic analytics tools in the table below.


Web traffic is made up of many different styles. In Google Analytics, you can see how many people are coming to your website from different sources or "channels." How are people finding my website? Segmenting website traffic by source helps answer this question. Organic-search traffic is the only one of the four ways to get new customers directly linked to SEO, but the other three are essential to know for reasons I'll talk about later.

Organic search traffic:

Search engines like Google and Bing send people to your site when they search for things. Organic search is also called "natural search." Organic search traffic is one of the most critical metrics for SEO because it shows how many people who didn't pay to get to your site came to it through search engine results pages (SERPs).

SEO doesn't matter unless you're getting organic traffic to your site. One of the good ways to tell how well your SEO is working is to see how many organic sessions you get over time. Your SEO is getting better if your site gets more visitors from search engines every month or three months.

Referral Traffic:

When you describe Google Analytics, you can see how many people go to your site from links on other websites. It is called "referral traffic." Because a "referral" is a kind of endorsement from another site, heavy referral traffic can show how trustworthy your site is to Google. The variety of people who come to your site through other people's links can directly affect your search rankings. Backlinks are those links that show your location and refer to this kind of traffic. They are an essential part of any SEO campaign.

Direct Traffic:

Visitors to your site who type your URL into a browser or click on a bookmark they've saved are called "direct traffic." That's not to say that Google Analytics doesn't also use this category as a "catch-all" for traffic that it can't figure out where. If you are willing to learn about direct traffic in Google Analytics, check out this link:

Social Traffic:

It comes to your site from social networks or social media sites. Suppose someone clicks on your site from a tweet or Facebook post. Google Analytics will say that this is social traffic. Because Google knows that social media has a significant role in marketing and advertising, it separates this kind of traffic from the rest.

Email Marketing:

It is where anyone who clicks on a link in an email you sent you would show up, as long as the email was tagged the right way. Keep this in mind because email marketing is one of the best ways to market, and it has a great back on investment than most other methods (ROI).


You can use a tool to figure out how many tools help you and how many people will be on the road.

Tools that figure out how many people are visiting your website: People can come from all kinds of places, like search engines, forums, social media, and more. These tools figure out how much traffic comes from all sources.

Tools that only look at organic traffic: Google and other search engines are a significant source of "organic traffic." Most websites get a lot of their traffic from these types of engines. Some of these tools don't consider how many people came to your site from other sources, like social media.

Read More:

Use of google analytical:

If you don't know where to find organic traffic stats in GA, go to your dashboard, and we'll show you how. You can go to Acquisition > Overview to see a general breakdown of how people get to your site.

Most analytics tools let you see how many people have been to your website or how many people have been there in a certain amount of time. But Google Analytics is different because it doesn't just track how many people visit your site every day and hour. It also follows how many people are in your area and what pages they're looking at. You can also see where they live, what keywords and sites brought them there, and how many conversions they made right now.

If you analyze the blue "organic search" link by clicking on it, you'll get more detailed information about how your organic traffic is coming to your website. In the first place, you'll see a report that shows you how many people are coming to your site through organic search. For privacy reasons, Google Analytics doesn't give us excellent keyword-level data.

This real-time reporting lets you see how new campaigns and changes to your site affect your traffic right away. You can see many things, like if new content or updates are being read if your site and app are getting a lot of traffic because of a promotion or a blog, tweet, or another kind of social media post.

The CMS Hub

It is best for: Seeing charts.

Thanks to HubSpot's traffic tool, people who visit your site can be grouped. You can also change the report's date range and frequency in the device, export and save it, and filter data by analytics views like country and subdomain.

This tool is unique because you can change how the chart looks. So let's say you're looking at how many people have seen a page. Area charts, column charts, line charts, or a combination of area and line charts can show the data in a way worth it. A CMS Hub traffic analytics tool dashboard shows how many pages have been seen over the last month.


 SEMRush is the best for Measuring the number of people who visit your competitors' sites. SEMRush is an all-in-one toolset that can help you improve your website's visibility and find new ideas for SEO, PPC, keyword research, and competitive research, among other things. It is very good at doing competitive research in particular.

In this tool, you can look at up to 100 websites from a custom list. You can look at their traffic metrics, compare them to your site and other competitors, and see how they stack up. A tool lets you know your competitors' top pages, where most of their traffic comes from, and which referring sites send them the most traffic. You need to learn more about your competitors' audiences and activities, like what websites they visit when they go to and from competitor sites and how much of their audience overlaps with other competitors' audiences.


The best thing about Similarweb is that it estimates how many people will see your site. Some tools only show organic traffic, which is traffic from search engines. SimilarWeb shows total traffic. It lets you see where people came from before they came to your site.

 Search engines, forums, social media sites, and more are all possible ways to get information. You can compare how many people are coming to your site from each channel, how long they stay, how many people leave, etc.


For organic traffic, Ahrefs is the best.

Ahrefs is one of the high-standard tools for figuring out how many people come to your site from organic sources. It estimates how many people visit the Site from Google every month, how many keywords the site ranks in the top 100, and how much traffic it brings ). There are 12 billion keywords in the Ahrefs database, which is the largest of any other tool.

You should consider using Ahrefs with a tool like HubSpot or Similarweb to determine how much traffic your site gets. A device called Ahrefs can help you discover how organic traffic has changed over time, which pages bring the most organic traffic to your site, and more. Check your website traffic: Ahrefs has a dashboard that shows the pages that get the most organic traffic to a website.

Brand Overflow:

To help small business owners and marketers make intelligent decisions, Brand Overflow was built with two main goals: to make it easier for them to understand how things work and give SEO professionals a powerful but cheap set of tools.

As with Ahrefs, it comes with many SEO tools, like a keyword tool, backlink monitor, rank tracker, and traffic checker – but for less money than Ahrefs does.

Check your Site:

Best for: A look at traffic in the past. With Sitechecker, you can figure out how many unique visitors, bounce rates, and other metrics your website has. You can do this by different channels and at different times in the past. You can also analyze your top organic and paid keywords, referral and social traffic, and your top competitors in the search results.

Keep in mind that when you use Sitechecker, it doesn't track traffic and other metrics in real-time, so its estimates may be different from other tools, like Google Analytics, which track traffic and other metrics more quickly.

Website IQ:

 It is the best website for tracking how your website has changed over time. Using Website IQ, you can get website traffic statistics for the last decade and growth charts that show how your site has changed over time. You can also see how your site has changed year over year, month over month, and day over day. If you want to zoom in on a specific period, you can move the slider at the bottom of these charts. It lets you quickly see growth trends and set realistic traffic goals.


 Fathom is best for: Getting around ad-blockers. Most website traffic analytics tools can only give you an idea of how many people visit your site if they don't use browser plugins to block scripts.

Most tools can only give you information for about half of your visitors because about 43% of people use ad blockers. Fathom, however, is a successful process for by-passing ad blockers that helps you to visit all your traffic data while still protecting your visitors to the website.

It creates a sense that the data Fathom describes average time on site, visitors,  completions, views, bounce rate, event, and other metrics are incredibly accurate.


It is the most reliable tool for Directly measurement

 of website traffic.

You can see your traffic by platform (web and mobile web), nation, period, and more with Quantcast. Unlike most traffic analytics systems, Quantcast relies on direct measurement rather than panel-based data collecting or sampling. This method is more accurate than panel data and sampling since it counts every pageview and cookie that hits your website in real-time.


Use of marketing channels:

In the same way, you look at your traffic, and you should look at the traffic to your competitors' sites. Use marketing channels that your competitors aren't using—one of The most common ways to use the same media. You might want to go another way at times. Find out what your competitors haven't found yet, or aren't using, and fill in the gaps. It is your chance to reach a whole new group of people with creative and focused marketing efforts that your audience doesn't expect.

 Make a Plan for Your Blog:

If you run your blog well, it can be a great way to get people to visit your site. A lot of people have different ideas about what strategies work best. You'll have to figure out what works best for you. It is what you need:

  • Make sure you stay the same.
  • Relevant, high-quality content should be provided. Cover a wide range of subjects.
  • Write excitingly.

In this case, you should put SEO into practice. The goal is to become an expert on the subjects your target audience cares about and become the go-to source for answers. There are a lot of blogs in your industry or field, so if you like  more people to visit your site, here are a few ideas:

Build relationships with affiliates and other websites. Posting your articles on other websites will help you become more well-known. These posts could also link back to your site, bringing more traffic that is more relevant.

Invite guest bloggers who can help you get more people to read your site to write for you. People who write guest posts are more likely to link and share them with their followers on social media.

Publish your posts on sites like Medium and Quora, which allow people to share content.

 Use Influencer Marketing.

There has been a lot of growth in influencer marketing over the last few years. A $5 to $10 billion market should be in place by 2021.

The method came about as a result of the popularity of social media. It takes advantage of the power of third-party advocacy. Influencers are seen as experts in a particular field or industry. They could be famous people, journalists, bloggers, or anyone who knows a lot about a specific subject. Influencers can help you get your product or website in front of many more people because they have a lot of followers.

Start talking to people who have a lot of power, and build up a friendship before you start talking business. Check to see if they are a good match for your brand. The influencer will be your friend, and friendship is a two-way road.

Use Social Media to reach more people:

Start by looking at your website's demographics and finding the right social media platform for you. Also, look into which social media platforms your audience spends most of their time on. As with the blog blueprint, you need to develop a plan because social media marketing has become very competitive.

Decide which types of content to promote on each platform, which media to use, and when to post. You should also think about when to post. Use your imagination when repurposing your content for different media. For example, you could tweet about your new blog post, post a story on Instagram, and write a few lines on LinkedIn to spread the word. Other things you can do:

  • Use hashtags to help people find your posts. It lets people who don't follow you find your content, and you can also reach more people.
  • You can help. To help your audience, ask questions, get their feedback, make a quiz, or hold a raffle. When someone says something, you should respond to them all.
  • Take part in forums and discussions. Don't just show off your skills on your page. Join groups and comment on other people's posts.

Create high-quality content:

It's essential to make high-quality and exciting content to make your content rank well. Now, add engagement and accessibility, and you have a formula for content that people can't get enough of. You can make it easier or more enjoyable for your audience to get through by using different media and forms of media.

Infographics can show an overview of a concept, an idea, or data in a way that is easy to understand. With infographics, facts and figures are offered to make them easier to understand in context. Infogram is a great tool to use if you want to do this.

Then, make specific guides. Find out what problems your audience might be having and help them deal with them head-on. By making step-by-step guides to solutions, you can help someone out. People will thank you for giving them information without asking for anything. It's a great way to reach more people and build trust. Google will also see your site as an expert on the subject, which means more people will visit your site.

 Listen to (and Answer) Your Audience

Be active on Quora, forums and communities, and social media. Listen to what your audience is talking about. Answer questions that are related to your product or service. It demonstrates your authority and lets your audience recognize your brand as such. Every once in a while, provide a link to additional valuable information on your websites, such as the infographic, guide, or webinar we discussed in the previous points.

Here’s another great way to answer your audience’s questions:

  • Find out from your sales and customer support teams which question customers and prospects ask. Then post answers on the various channels.
  • You can even have someone post a frequently asked question on Quora and then provide your answer.

 Consider All Aspects of SEO

Optimizing your Site for SEO seems obvious, but are you sure you have all aspects covered? Keyword research is the first step. Keep in mind to research your competitors.

  • Your keywords need to match the user intent. Optimizing a page for a single phrase is ineffective if it isn't aligned with the overall context.
  • Don’t stuff keywords (i.e., load your website with keywords in an attempt to manipulate search engine algorithms), but rather incorporate a variety of keywords related to the subject.
  • Don't underestimate the importance of your on-page SEO. It includes all factors that are not language and content related:
  • Pay attention to your meta titles and descriptions, alt texts on images, etc.
  • Consider the length of content, page design, placement of CTAs, etc.
  • Optimize the infrastructure and architecture of your website for the crawling and indexing process of search engines.

You might want to get an SEO expert to audit your site for technical SEO or even outsource this task to a professional service.

 Target Long-Tail Keywords:

Adding specific, highly relevant long-tail keywords can increase traffic to your website. Find exact phrases that your audience types in a search engine. Most companies focus on keywords with high search volume, usually short-tail. There's a better chance to rank higher and generate highly relevant traffic for long-tail keywords.

 Optimize Your Internal Linking Structure for SEO:

The importance of this is often underestimated. Google identifies relevant content in a broader context and structure, and you should plan how individual pages connect. Include methodical internal linking to your content strategy. Creating several pages on a topic with a specific focal point helps you become an authority on your subject and improve organic search results.

 Update Outdated Content:

Keep monitoring the critical website traffic and engagement metrics of your site. One reason is that competition can snatch its ranking away. Even if that isn’t the case, Google eventually realizes when content is no longer up to date.

Frequently update content that works well. Merge posts that target similar keywords if none of them singularly ranks as well as you’d like. Repurpose content to match variations in search intent.

 Fine-Tune Your Paid Search Strategy:

PPC is a prominent online advertising method for companies. Its backbone is keyword research, together with constant optimization and updating. Contrary to SEO, for PPC focusing on the exact keywords is critical.

Consider these three factors when choosing your keywords:

  • find out what your users are typing into the search field,
  • see which keywords your competitors target and how much they are willing to pay,
  • define what is most relevant to your USP (unique selling proposition).

Calculate your max CPC (cost per click). Often targeting long-tail keywords with higher relevance for your target market can help keep your ad spend low.

Create excellent ads that meet the search intent and are relevant to the search query. It may take some experimenting, but PPC generates quick results, and you can adjust as you go.

Partner With Affiliates and Other Websites for Traffic:

Users often find it easier to trust a third-party site promoting your product or service – this is referred to as Affiliate Marketing. Affiliates can be huge companies, like coupon sites, review sites, and shopping comparison sites. They can be experts with a blog on a specific field or influencer affiliates with access to your target audience. Some affiliates do email marketing for you or conduct their own paid search. You can also partner with digital media sites.

  • Understand your customer behavior and journey. Ask yourself where affiliate marketing is needed to make an impact and what you want to achieve in the funnel.
  • Find out what works for your competition. Uncover your best-performing affiliates and create exclusive partnerships with them. Build a relationship with them and manage them closely.

Encourage Employee Advocacy:

Get your teams on board. Employee advocacy is a great way to reach different audiences and get everyone involved in achieving a mutual goal. Encourage your working employees to share content on social media. You can even set up internal contests to increase motivation. Provide basic guidelines on how and what employees can and should share (as well as what not to).


Tools to use.

Google Analytics is the best free tool for measuring website traffic, and it's an excellent place to start when you want to figure out how well your website is doing. All you need to do is put the code for Google Analytics on your website. It will describe almost everything you need to know, letting you make your report.

There are also paid tools like Kissmetrics, which can measure how well a website is used. Hubspot is a one-stop marketing automation tool. And Crazy Egg can measure specific types of user behavior.

 Know the goal of your site:

You can't measure if you don't know what to measure. So, first, you need to check out what your website is for. For most businesses, the goal is to make more money. As a result, you may want to track other essential engagement steps, like when people sign up for your email list, download content, or watch a video. You can also track contact form submissions and live chat interactions.

Find your KPIs:

Marketing jargon isn't my thing, but I think KPIs (key performance indicators) are now a must-have for people who work in the field. In other words, figure out which metrics are essential. Modern analytics tools can be hard to understand because they offer many different reports. You must figure out which are critical to your business before using them. Suppose your website goal is to get leads. You should pay attention to the conversion rate, which tells how many tips your website can get from visitors. High conversion rates mean your site is working well.

 Other things to consider necessary:

  • Check out other essential metrics that might have helped you reach your goal, like sales, customer service, and more:
  • Visits are the total number of people who go to your website over a certain amount of time. It includes multiple visits from the same person.
  • Unique visitors are people who come to your website for a specific amount of time. If visitors come to your site five times, they will be counted as a single visitor.
  • Pageviews are the number that someone has seen on a specific web page.
  • Page/visit: This tells you how many pages are viewed on average during a single visit.
  • Traffic sources show where people are coming from, like when someone types your URL into their browser, when they come from other sites or social media platforms that link to you, or when they come from search engines (traffic that came from search engines). Sound: This is an excellent way to keep track of your online advertising strategies and find out which social media sites are best to use to market your brand. It will also show you if your SEO efforts (or not) are making a difference to your site.
  • The bounce rate describes how many people left your site after viewing one page. Many things could be behind high bounce rates, like not having enough relevant content or not being easy to use.
  • Landing pages are the places where people come to your site. The page with the most entries may be the most relevant to people who search for it on the web.

Measure how far your audience can reach and how much it can help your business.

Some important things to measure on your website are how far it has spread and how much it has helped. If you need to focus, the way to do it is to use Google Analytics and other tools to keep track of your visitors. Reach refers to how many people you think might be interested in your website. You need to focus on many people who visit your website and become customers.

Google Analytics can help businesses keep an eye on how their website is doing, so they can make changes to improve it. You need to figure out an excellent way to track how many people visit and how many people are unique. There are two places in Google Analytics where you can get this information. You need to check out "several visits" and "unique visitors." By measuring the number of sessions and users and comparing them often, you can figure out:

  • Whether your audience is growing or not, you need to make sure that you have a
  • How quickly or slowly it is growing is called growth rate.
  • How many users have been back or are new.

You can figure out where these people are in the conversion funnel or how close they are to becoming a customer from this information. For example, if people keep coming back to your site, they think about your brand and might want to buy something.

 Find out where your traffic comes from.

Tracking how many people visit your website is essential, but you also need to figure out how they get there in the first place.

Ask yourself:

  • Yes, they are coming from social media sites.
  • Is it Google or a directory listing?
  • Was it a pay-per-click ad?
  • What are the keywords that work?
  • When you look at Google Analytics' Acquisition tab, you can find the answers to these questions

Google Analytics has a tab called "Acquisition." It is where you can see where your traffic comes from. Google Analytics automatically puts people into different groups based on:

  • Interests
  • Geography \sDemographics
  • They come from places like Google or Facebook, so it doesn't matter how they came.
  • The traffic channels

It gives you a better idea of who your potential customers are to develop more effective marketing strategies.

you can easily find out how long people spend on your site:

The more time people spend on your site, the more likely they will buy something. They cant search for what they were looking for when they came to your site and quickly left (bounced). Then, it's also possible that they might come back later and change their minds in another way.

There are many ways to get people to your websites, such as an email marketing campaign, a digital ad, or a keyword. They may be expecting to find what they're looking for quickly. A well-optimized website may keep users from leaving as soon as they arrive.

If your website is easy to use, relevant, and user-friendly, more people stay on it longer. They may also look at other pages on your website. It is how it works: Even though they may not buy right away, the longer they stay on your website pages, the more likely they will do so.

Longer sessions and lower bounce rates make it easier for people to find your website on Google, making it more likely that people will find your website.

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Measure how many people buy from you:

When you know how many people visit your website, where they come from, how often they see it, and how extended, figure out what you will do when they get there.

  • You can easily find an analytics tool to track how many people convert.
  • Google Analytics provides a service that keeps track of how many people are talking.
  • As soon as you get people to your website, you still need to get them to do something with it.
  • You can get more people to click on your CTAs; you need to be clear about them (call-to-action).
  • When an online boutique, Offer Factor, uses its website to track the number of KPIs it looks at and how encourages people to stay to check out all of its products shows.

Your website needs to have a lot of CTAs in places where people can see them so that they will want to convert to your site.

 Keep an eye on your ROI and Profits, as well.

 It describes how much it costs to make money and get people to buy from you. If you spend more than you make, it's a sign that you need to change how you do things. The KPIs make it easier to figure out which parts of your website need KPI warning signs, like:

  • Bounce rates are high.
  • There isn't a lot of traffic from organic results.
  • Traffic from social media isn't as high as it should be
  • In this case, the conversion rate is shallow
  • When you measure these KPIs and understand what they tell you about your website, you can keep changes as demanded to ensure your website is working at its best level.

With the right people and website performance tools, it's easy to analyze and track the data you get from your site.

Focus on Visitors

Unique visitors are people who come to your site for the first time and stay for a certain amount of time. Using their IP address and the cookie on their browser, we can figure out who is unique and not. It doesn't matter how many times go to your website in a day. Even though they might visit your site from a different device, that might be a new visit.

This metric helps you learn more about your visitors. It will show you when there are a lot of unique visitors and when they are slow. Even if you have a promotion running, the chances are that many people will visit your site. You will also be able to describe when they go down. Using this analysis, you can figure out when to run promotions or schedule content to get more unique visitors to your site.


A channel is a way for people to get to your site. To better understand how your users to act, you need to keep an eye on different channels. It also lets you know which marketing efforts work best to get people to your website. These channels can be organic search, direct, referrals, social media, email, paid search, and many other media types. People should keep track of all these sources and look at which ones make the most.

For most businesses, organic search is one of the best searches that will be the most popular way for people to find them. How well you do organic and SEO work can be shown by how well you do an organic search. Search ad campaigns let you see how many people are coming to your site through these ads. It can help you figure out how well your advertising or marketing is going. When you monitor channels, you can learn about how your users act and how they get to your site. The more time or money you spend on a track doing well, the more website traffic it will get.


In general, page views per session is the number of pages that people see during a visit to your site. It will help you figure out how engaging your content is and how easy your site is for people to use. Pages per session let you keep your users interested and engaged so that they do what you want them to do. This metric lets you see how interested people are in your company.

When measuring this metric, you also need to consider how long people spend on the site and how many people leave. So, sometimes it's not always good to have many pages read in a short time. If this is the case, it could mean that the user is having difficulty finding what they need. It is essential to look at these three things first to make a decision.

Average time spent in a session

When there are a lot of sessions, the average session length is how long each session is divided by how many sessions there are. Average session duration, bounce rate, and several page views per session help you figure out how long people stay on your site to figure out how long they last. It is an excellent way to figure out how interested people are in the content and its relevance.

The longer time a user stays on your site, the more interested they are in what you have to say. Keep in mind that you should also look at other metrics to get a better picture.

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Goals and events:

Goal completions show how well your website gets people to do what you want them to do. To determine which marketing channels and web pages made people buy from you, you can filter your goals by how many people bought from them.

Events are things people do with content counted without a web page or screen load. It's common for people to download something, fill out forms, click on links, or watch videos. Events have parts like a category, action, label, etc. In the long run, goals and event completions can help you figure out what content your users are interested in.

Landing pages:

A landing page is where a person first meets your website. By looking at your landing pages, you can figure out what your users do. The website pages where you want your users to decide are the most important. There are many examples of this. For example, searching for an ad for some product leads people to a landing page on your website where they can buy it. Make sure the users do what you want them to do.

If you don't see any conversions or a high bounce rate, there is something wrong. Some of the links might not work, or the page might not be clear. You can figure out what needs to be done and then try to fix it. IT can improve the user experience and make more sales. Keep track of your best and worst landing pages.


In a report, you can find out which device is used by most people who visit your website. People use a lot of different things to search for items on the internet, like laptops, phones, and tablets. To see which device your users are most likely to use, you can look at this report. It's essential to make sure that your website works on all devices.

Users who use mobile devices should be a priority if you want to make your site better for them, too. When a website provides a long time to load on a mobile device, the layout is messy, and the fonts are too small, users may leave your site without even looking at it. It is called "mobile abandonment." Monitor your devices report making sure that your users have a good experience.

There are many other ways to measure how many people visit your site. It also depends on what your business needs are. However, you can use any of the metrics above to measure quality website traffic that has the chance to convert.


Websites are powerful tools to help you connect with customers, but only if your website is set up for the people you want to reach. Reach out to a top digital marketing company if you still don't know how to track KPIs for your website. You have to keep at it when you want to get more website traffic. It's not enough to set things up and watch what happens.

 You have to do more than that. You have to keep an eye on and manage your website traffic because there is a lot of competition, and search engine algorithms change. To improve your performance, you need accurate, insightful data to help you make critical business decisions.


How do you measure Website traffic:?

You can check out how good or bad a website is. What are the five things you should ask yourself? Web pages are based on five things:  accuracy, authority, objectivity, currency, and coverage.

How do you look at and check the credibility of a website?

Look for an "about us," "credits," or "biography" page to find the authors and sources of a piece of work. For example, try to find the author's address and other professional affiliations, like a university. To find out if an author is an expert, look up their name in WorldCat, Web of Science, or Amazon.

Why do you need to look at a website and its content to figure out why?

When you do research, especially legal research, you need to ensure the information you find is correct before using it. Even though it is essential to look at details in any format, it is necessary to look at the information found on the web.