When we talk about advertising and promotional tools, most people would think about ads they see on the TV, billboards, magazines and banners. But in today’s competitive environment, brands have to come up with unique and fresh ideas to promote their products and services and stay on top of customers’ minds.
1. They Are Attention-Grabbing
Cool floor graphics are the ultimate solution for companies that want to upgrade their advertising efforts and come up with creative and eye-catching promotional materials.
For this reason, floor graphics are becoming very popular. They are being used at retail stores, shopping malls, tradeshows and other business locations. These floor graphics can bring a number of benefits to your business. Let’s see how.
Customers are surrounded by a multitude of promotional messages in the form of billboards, banners, standees, posters, etc. Thus, these traditional forms of advertising are easy to be overlooked.
2. They Are An Effective Way to Promote Your Brand
On the other hand, retail floor graphics can be placed at unexpected locations, creating a much greater impact and catching your customers off guard.
Smart placement of floor graphics in areas such as the stairs, elevators, hallways, and lobbies can draw even more customer attention. Make use of contrasting colours and incorporate creative shapes to make them pop out and look interesting.
You can even place a few of them with some distance in between so your customers can view them while walking. This helps create top-of-the-mind awareness.
Imagine customers walking through a shopping mall and viewing your brand’s signage as they walk. It will help reinforce your brand’s identity in their minds and they will be more likely to purchase your products and services.
3. They Can Be Used to Give Directions to Customers
Floor graphics can be designed to match the exact branding and theme of your company. This includes elements like the font, colours, imagery and graphics.
You can also use cool floor graphics to promote your products. There are more chances of your customers going through your products displayed on the floor as compared to looking at them at the shelves surrounded by multiple others.
One more benefit of floor graphics is that they can be used for directing your customers to your brand or products. Customers are always looking for ways to find what they need quickly and effortlessly instead of having to wander around. Thus, floor graphics can guide existing customers and prospects to your business.
To Sum Up
Floor graphics are widely used for this purpose to direct customers to retail store departments, your brand’s outlet at a mall, your exhibition booth at a tradeshow, entrances and exits, etc.
Floor graphics have a lot to offer as branding and promotional tools, making them an ideal advertising solution for your business. Customized floor graphics can be created to complement the personality of your brand to boost sales and offer a more exciting customer experience.