While some booth locations are better when it comes to visibility and foot traffic, you shouldn’t get stressed out about a bad booth location. Maybe you’re stuck in the back corner, but don’t worry. By adding in creative elements, using a great strategy, and having the right staffers, you’ll be sure to make up for your bad location.
Use Lighting to Your Advantage
If you’re stuck in a dark corner, simply use more lighting. Lighting is a great way to get attention. Cast extra lights on the booth features that you’d like to emphasise such as your logo or a display that explains how your product works. Perhaps you can even use a backlit graphic to get some extra attention.
Make a Killer Table Display
Is your table preventing people from getting into your booth? Always make sure that your table’s position makes it easy to draw people into the booth and engage with your staffers.
Don’t overcrowd your display with writing. People don’t like to read paragraphs and text should be nothing more than an enticing feature. Try using technological features such as videos and big moving graphics to get the most attention.
Give the People an Experience with Interactive Features
No one likes boring sales pitches. To get people to engage with your booth, you’re going to need interactive features. Try scheduling presentations or doing product demos. Let people try your product or use interactive tech such as touchscreens, tablets, and more. You can even incentivise guests to visit your booth by giving away promotional products at your booth during the show. Always be willing to give your guests a deeper interaction and you’ll get more leads out of it.
Get the Right Booth Staffers
Staffers are brand ambassadors and they’re the face of your company, which means that potential clients will interact with them first and the staffers’ performance will determine whether potential clients will make a purchase with your organisation.
Every trade show booth needs a vision. When planning yours, be sure that the staffers know the strategy prior to the event starting. Everyone needs a role and everyone needs to understand the objective.
Look for booth staffers who are genuine, friendly, and outgoing. There’s nothing worse than a loud, insincere booth staffer. Be sure that everyone you hire knows what he or she is doing, is comfortable with his or her role, and can handle your product effectively.
Don’t Forget to Do the Marketing
Calculatingtrade show ROI is done well after the trade show happens. You have to do the marketing to get the results. Make sure that your strategy is present from top to bottom.
This means pre-show marketing and reaching out to contacts before the show, letting them know that you’ll be there. You can use email, social media, and other marketing platforms to promote your presence at the show.
During the show, create a conversation on social media. Use event-specific hashtags and tweet about promotional events, product demos, presentations, and more.
Finally, you need to follow up. Nearly 80% of trade show attendees never get as much as a follow-up email. You’ll be surprised to learn how many more leads you’ll qualify by following up. Nurture your warm leads and get your sales team involved so you don’t lose out on these opportunities.