While there are many tips, tricks, how-tos, and guides out there that will recommend ways to help you reach better trade show success, many fall short. The problem is that there are very few foolproof ways to find success at trade shows, since each business is unique. This also means that the road to success is unique, too. To step up your trade show marketing, you'll need to learn more about your competition.
Believe it or not, learning from your competition is often the best and simplest way to seek success. It is important to take note of how your close competitions succeeds and falls short, since these factors will help indicate the way in which you should incorporate some elements and avoid others for best results. Read on to find out three things that you can learn from your competition to make your next tradeshow more successful.
Social Media Blitz
Don't forget to like and follow your competition’s social media, even before an event and afterwards too. You will be able to learn from the ways they share promotional content, and find new ways to reach out to your target audience. Social media is a great way to keep tabs on anything, especially companies, businesses, and brands.
You can learn about marketing plans and strategies, focus goals, and more when you follow your competition’s social media. Not to mention that this is a very friendly way to keep tabs on them as well.
Which Shows to Attend
There are many events and trade shows out there to attend each year. In fact, there are so many trade show opportunities that it can be hard to know which events to attend. There are events that will help boost your popularity, and shows that you should avoid as well. The problem lies in knowing the difference.
To help you and your business out, you can look to your competition for cues. The events that your close competition decides to attend and which trade shows they skip can often be a good indicator for your business. However, this doesn't mean that a trade show is necessarily not worth attending if your competition decides not to attend; it can simply indicate that it wasn't effective for their situation. When in doubt, ask around and do your research.
How to Use Space Effectively and Budget to Your Advantage
With all things, there are limitations. Two of the most common tradeshow limitations are space and budget. To help make things easier, don't forget to observe your competition at trade shows. You should see how their booths are designed, what they invest in, and what they decide to skip. If they are successful with their business and their use of space, this can be a good indicator of what to do with your trade show exhibit in the future.
Also, remember to budget wisely. Know what you should invest in, and where you can skip or choose a more cost-friendly alternative. Knowing when to invest and when to save is key to trade show and business success.