The present tradeshow floor is loaded with a more elevated amount of decision makers searching for answers for their pains. Frequently working from a firmly framed motivation, on the off chance that you are not on that rundown to visit, your display needs to get his/her consideration. Your graphic image and message assume an essential part in your prosperity. These accepted procedures are an extraordinary place to begin.
Keep it Simple:Remember, you have 3-5 seconds to pull in a forthcoming customer's consideration – particularly on a bustling trade show floor. Your identity must be evident and clear. What's more, in the event that you are a piece of an extensive organization, your division or area should be explained to
What You Do is the second most critical message after your name.Does your tag line spell out that qualification? On the off chance that your tagline could not do much of a stretch be utilized by any organization, at that point it needs support to help advise attendees what it is you do.
Support Your Message with Bullet Points – if needed. Further define your message with 3-5 bullet points, not paragraphs. Your prospective client should be able to scan them quickly and answer the question as to how you fit into their world. You are helping them to qualify themselves before they ever step into your booth space.
A Picture is 1000 words.You have heard it your whole life and you know it to be true. Use images that will help your prospective client put themselves into that solution. The images should make your prospect want that feeling the image represents. The idea of keeping it simple still applies
Keep the Look and Feel consistent with your other marketing materials. The first thing a new prospect does after a successful visit to your exhibit is gather more information about your company. If what they learned does not match other marketing materials such as your website, business card, brochures, etc… then your credibility goes down. Mixed messages, various logos, or a multitude of different looks raises concern about your stability in the minds of prospects. Think about how you make decisions about a new venture. Your clients are you.
If this is not your organization’s strong suit, utilize the skills of an artist that specialize in trade show graphics. The design meeting should focus on your goals and give the artist a clear direction to help you achieve those goals. It will be some of the best money you can spend.
Here’s to your successful exhibit program!