There is no question that the world is changing. More and more people are becoming aware of the impact they have on the environment, and society as a whole is becoming much savvier in making sure that the overall impact is minimised. The trade show and exhibition industry has, been considered a somewhat wasteful environment in the past. However, great strides have been taken to ensure this perception is changed and that the industry is able to stay up to date with the progressive attitude of society.
The question you have to consider is: what is the industry doing? Is it also necessary to go completely modular to go green? Here you can learn more about how you can reduce the environmental impact of your design of an exhibition stand while still creating something amazing.
Getting to Know the Problem
If you want to solve a problem, you have to know what it is. Trade shows and exhibitions are considered temporary by nature. As a result, sustainability is not at the top of the priority list when it comes to creating a display. At most, exhibitions need to stand for several days. It is also necessary that the entire thing be easy and quick to set up and easily transported.
Trade shows represent an opportunity to pass information quickly from one business to another or from a business to a consumer. Even though there have been quite a few advancements in technology, print media is still heavily relied on by the exhibition industry to do such a task. This creates a significant amount of waste. If you have ever witnessed the aftermath of an exhibition or trade show, you have seen the large amount of literature and papers left behind. While this is the obvious example of waste, there are also wider issues to consider regarding transport and logistics.
The hosting and organising of a trade show is going to lead to a huge gathering of delegates and visitors from around the world, all converging in a single place. This results in vehicles, trains, and planes, not to mention the hauling and shipping of stands from all corners of the globe. When you consider the events as a whole, the picture isn’t very environmentally friendly.
With that in mind, the challenge is how you can make this exhibiting process more efficient, cleaner, and eventually more environmentally friendly.
Making an Impact while Saving the Environment
The first thing you need to do is think about what you would like to achieve with your stand design. You want it to stand out, visually stun and engage people, and offer a high impact design. None of these features are conducive to keeping things eco-friendly.
At this point, think about how you are going to use the stand. For example, are you just attending one show, or will you be using it for multiple shows? Both of the options will create a unique set of challenges regarding their environmental impact.
One Show Considerations
If you have a marketing plan that doesn’t include attending more than onetrade show or event, then it is necessary to make a big impact. This may require bigger stands and features, which are usually more difficult to move, set up, and take down. However, if you think outside of the box, you will be able to reduce the environmental impact you have. For example, with tension fabric graphics you can add height to your display and create a canopy.
If you are only presenting at a single show, make sure you carefully consider factors related to disposal and transportation. A solution for being more eco-friendly is to use a contractor who has transport and logistics, which will help you minimise your overall carbon footprint. It is also important to dispose of your stand properly and meet any environmental standards that are currently in place.
Multiple Shows Considerations
If you are designing a stand for several shows, functionality is likely at the top of the list. You want to create a stand that will be able to perform well in various settings and venue spaces. When thinking long-term, try to book your shows as early as possible. This will ensure you have the opportunity to create the most eco-friendly stand possible.
Try to think about your stand in more manageable parts that can to be reused and reconfigured to create a stand that is environmentally efficient. If you think in terms of flexibility, you may lose some of the visual impact, but the stand will be more functional and much easier to transport.
When you plan to present at several shows, you also need to consider storage. Choose a contractor who is able to not only deliver, but also store your stand.
Use of Sustainable Materials
The options of materials that go into creating an exhibition stand are vast. Some options include canvas, carpet, steel, aluminium, laminate flooring, glass, softwood, paint, and more. Make sure to find a contractor who is willing to work with various materials as well as use sustainable items.
There are a number of products available to reduce the environmental impact of your exhibit stand. Make sure to discuss this with your designer to ensure they will take the most eco-friendly approach to the creation of the stand.
Tips for Delivering Your Unique Message
Print media is still a dominating factor in the exhibition industry. Catalogues, brochures, and leaflets are still used in massive amounts. When trying to reduce your environmental impact, you have to consider this feature.
It is a good idea to explore new ways of delivering information to your booth visitors. This may be via smart device, email, or other technological advances to reduce your use of paper. QR codes are another popular way of delivering information. You can even hand out USB sticks with your information already loaded onto it. This will be much more environmentally friendly and still give booth visitors something to take with them.
The Bottom Line
Taking the steps highlighted here will help reduce the environmental impact the exhibition industry makes. You play a huge part, so make sure to take the steps that are mentioned here.