Are you looking for ways to be more environmentally friendly at trade shows? Taking care of the environment and reducing your business’s carbon footprint is a great way to become more responsible about what your company does on a daily basis. Without regard for green thinking, you may not know how your business is creating waste through everyday operations.
If you want to make sure that you do everything possible to reduce waste and stay green at your next trade show and trade shows to come, you need to learn more about how to make things sustainable. That way, you can rely on keeping things green. Here are five tips and tricks to keep green at your next trade show or any other event.
Design Your Booth with Purpose
When designing your booth or display, you need to keep the bigger picture in mind. For example, the materials used in your display should be green and sustainable, and the materials you buy should be biodegradable. This may cost more upfront, but it is worth it if it helps protect the environment.
If you are not able to invest in green materials, consider reusability and don't buy accessories that you don't need. You should be able to use the booth and display you choose for years to come, before finding a new use or application for the set.
While pamphlets are a popular giveaway at conventions, a staggeringly high percentage end of them up in the trash. This is a waste, especially considering that pamphlets are often less effective than other promotional materials. Instead, you may want to consider going digital. You can use emails and mobile apps instead to get information to potential clients. This helps make your business greener, prevents paper waste, and saves individuals from unwanted pamphlets.
Giveaways are often a great way to attract customers to your booth. However, not all giveaways are green, especially if they are not reusable. Reusable giveaways like pens, travel mugs, bags, and more are not only better for the environment, but also better for business too.
Another way you can help keep green is to skip giveaways altogether and instead hand out promotional codes that will give customers freebies or discounts when ordering from your company or business.
If you can't avoid printing altogether, you should consider green printing. This means that green paper options are used, and you only print as much as you need to minimise waste as much as possible. To find the best paper options for the environment, do your research and learn which biodegradable options may be right for you and your business.
Last but not least, there is likely a lot of shipping and handling involved when it comes to your business, especially in preparation for an event such as a trade show. Travel and shipping costs money and affects the environment, so you should learn all you can about how to minimise waste during and after transport.
Take interest in the way things are shipped to you and how you receive them. That way, you'll be able to reduce your business’s environmental impact.