At the moment, technology is surging like a snowball rolling downhill. Every new piece of technology begets more technological innovation that greatly changes the trade show landscape. For example, faster computing power has led to such power being translated into televisions. The shrinking of that computing power turns phones and tablets into televisions. Nowadays you can display live video directly at your trade show. Such technology connects you to more people and more ideas at a faster rate than ever before.
As technology changes, you start to see more and more innovation happening at a quicker pace. The pace is not going to slow down and will only continue to increase. If you want to stay on the cutting-edge, you should adopt some of these new trends in trade show exhibition. Alternately, if you’re looking for an older and more classic feel for your display, you should definitely avoid such technology. Whether you want to be an innovator or something classic and timeless, here are some current trends.
HD and Ultra-HD
High definition (HD) is more than just a descriptor. It is an actual specific designation. HD describes any resolution 1280 x 720 or higher. Such numbers mean there are 1280 horizontal pixels and 720 vertical pixels. A resolution of 1920 x 1080 is considered full HD. Most televisions, tablets, computers, and phones now deal in at least 720p. Many of them have 1080p capabilities. If you are trying to bring cutting edge displays to your trade show exhibition stand, you need to make sure you are embracing HD.
Ultra-HD is an even higher level of resolution. 4k resolution is 3840 x 2160, so there is a bit of rounding involved. Some screens even have 8k resolution. If you want to bring the most beautiful and stunning images of your goods and services, you need 4k or 8k resolution. Though before you jump in with both feet, you should be aware that these high resolutions require an incredible amount of computing power.
Harkening all the way back to the “choose your own adventure” books of your childhood, technology has allowed users to interact directly with the content. The defining feature of what is called web 2.0 is the ability for users to also be content creators. If you want to display your products in the most engaging way possible, it is sometimes necessary to let the users interact with the content.
Such interactions can mean displays that allow users to browse through a virtual showroom, where they can click on different items and investigate them further. This level of engagement also means allowing them to interact with different pieces in a virtual space.
The possibilities for virtual interaction and graphics are nearly endless. However, you should not forget the old-fashioned physical displays. As printing and designing technology improves rapidly, the prices for printing fabric displays and banners has fallen dramatically. In this day and age, you now have the ability to print out large displays at a very affordable price.
Large displays are important since they offer stunning visuals that are actually constant. Research has found that the displays on computers and television screens can actually strain the eyes after a while. A sort of visual fatigue sets in after a period of time. When you are looking at printed banners, that fatigue does not set in. It’s a great way to engage customers in a blend of old and new technologies.
VR and Augmented Reality
Virtual reality or augmented reality has become very popular as well. Smartphone games have risen to a level where you can use your phone’s camera to display the world around you, but are augmented with virtual elements. These types of apps and games are a great way to engage your trade show audience with your product.
New programs that allow you to simulate what it would be like to paint a room is one prominent example of augmented reality. For example, if you had a paint and primer company, you could offer trade show participants the opportunity to virtually paint an existing room to see what it would look like in a variety of different colours. Furthermore, virtual reality (VR) has had a resurgence since it was first invented in the 1980s. The depth of resolution and graphic complexity allows users to attach phones or tablets to headsets and truly immerse themselves in the virtual world. Everyone looks pretty silly when wearing the VR headset, but it is truly an unparalleled level of immersion.
Gone are the days of only projecting a flat image onto a flat white wall. Projection mapping allows you to project onto an irregular object or surface. That means you can project images onto furniture, curved walls, and much more. The name of the game is immersion. You want to create an environment where your trade show exhibition reaches potential customers and clients in as many ways as possible. Projecting onto an uneven surface can create a level of complexity and depth that can’t be matched by projecting onto a flat wall.
If all of this is somewhat dizzying and confusing, you need not worry. Exhibition design consultants are standing by to help you. If this is your first exhibition or your hundredth, you still need some help to make sure you are getting everything where it needs to be. The physical banners are simple, but a lot of the technology has a pretty steep learning curve. That learning curve means that you need someone to help you learn how to set up the product and how best to use it.
They’ll offer you ideas for how it can work to make your product or service as exciting and engaging as possible. Exhibition design consultants are part-technician and part-artist. They have to be able to deal with the physical craft of setting up different displays and technologies. Such professionals also have to be able to help you with a design that is visually appealing.
It might sound daunting, but you can get help from a professional. Alternately, all of the technology mentioned above might be something you want to avoid. Whether you’re cutting edge or classic, those are some rising trends in trade show exhibitions.