Creating a big impact in a trade show is essential if you want your potential customers to know your brand. A sure-fire way to do that is by using efficiently designed event signage. Signage such as pull up banners is a great way to advertise your products in a trade show.
1. Your Target Audience’s Needs and Wants
Effectively designed pull up banners will compel trade show visitors to come to your exhibition stand and review your services and products. They will allow you to engage with potential customers. An effective pull up banner design will allow you to efficiently communicate your message to your visitors.
So, here are 5 tips to create trade show banners that you can display at your exhibition stand.
Make sure to research your target audience’s needs and wants before designing your trade show banners. This will allow you to focus on the most vital messages to incorporate in your pull up banner design.
2. Less Is More
By catering your banner graphics and text to your leads, you will be able to effectively filter out those trade show visitors who won’t be interested in your products or services. This will allow your trade show booth team to focus their energies and charms on fostering a relationship with your potential customers.
Trade show visitors naturally gravitate towards graphics that are easy to read and simple. So, make sure that when you design your pull up banners, you add your text in a few, crisp and choice words that perfectly encapsulate your message.
3. Upper and Lower Case Text
Simply put, follow the less is more approach when it comes to your pull up banner design. A clean and crisp look is always better than an overly cluttered, illegible one. Also, ensure that your primary message and brand logo and name are displayed on your banner at eye level, allowing your visitors to easily spot and read your banner text.
It’s a widely-held misconception that advertising text typed in all caps makes the intended message stand out from a distance. On the contrary, text written in both upper and lower cases is comparatively easier to read for people standing at a distance. So, make sure that the text you incorporate in your trade show luxury pull up banners’ designs is evenly spaced and has both upper and lower cases in the appropriate places.
4. Vivid and Arresting Graphics
Make sure that you add a bit of color to your trade show banner by mixing the written content with striking graphics. Large, vivid graphics that support the theme of your text and highlight your brand’s theme and USP will make your trade show pull up banners more impactful. Just ensure that you use simple, easy-to-interpret images that align beautifully with your overall design.
5. Ample White Space
Make sure that your trade show banner has some white space. Such a space is called negative space – it does not contain any graphics or text and it helps enhance the impact of your banner’s overall design and content by making it more readable. So, resist the urge to overload your banner with content, and leave out those empty spaces.
Follow the tips mentioned above to customize your trade show banners.