3 Tips for Designing the Best Promotional Counters

An image of a girl reading a book at a book stall

Promotional counters are the first part of your exhibition that your visitors are going to see. What you choose to display on those counters makes a huge difference in the first impression people are going to get about what your brand is about. It also makes or breaks their decision to stay and explore your counter further.
Having a promotional counter that attracts visitors while also giving them the necessary information they need to learn more about your brand is important. Here are some promotional display ideas that you could use to get started.

Be Different

Remember, among the hundreds of counter people are going to see at an exhibition, the only way they’ll notice yours is if you make it different. Of course, don’t go overboard and make your stand look unorganized or messy, but try to incorporate an element of uniqueness that will leave a lasting impression on your visitors.
One thing you could try is to have custom wallpaper behind your counter. This not only displays your brand’s logo, but with an aesthetic enough background, people might visit just to take pictures at your stand.
Another way to attract people to your counter is to get permission to set up a-frame signs leading up to your stall. You could have riddles or questions that people have to collect the answers to, in order to win a prize once they reach your counter.

Use Lots of Colour

Colours play a major role in the memory that your stall leaves behind. With the right combination of colours to create an attractive, yet not too stimulating counter, people will associate that colour scheme with your brand no matter where they see it.
Among all the blacks and greys of a usual exhibition, if your counter is full of colour and catchy signs, it will give people something to be drawn to. By using your brand’s colour template, you will also help them associate those colours with your brand the next time they encounter those colours.

Use a Countertop Display Stand

What’s worse than visiting a promotional counter where there’s a huge crowd and no one telling you what the stall is about? Use a display stand to inform visitors about your brand’s vision and purpose, so that in case you’re too busy to cater to all the visitors at once, they’ll have something to read to learn more about your business.
You can also include some information about your best services or products, so that your visitors know whether your brand is something that they are interested in or whether they should recommend another friend to visit your stall instead.

Final Words

If you pay close attention to the kinds of strategies other stalls at exhibitions are using, you’ll get more insight on the best promotional display ideas that will attract more visitors. One thing you need to keep in mind is that your counter should be more engaging and informative.

Remember, the appeal of your counter isn’t just about how it looks—but rather about the experience people have when they’re there.

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