Where to Place Your Brochure Stands

Grey and yellow trade show booth

Brochures are a great advertising medium you can use to convey your message to your audience. However, if brochures aren’t placed in the correct manner and if the stand is out of place, all your efforts will just go to waste.
Finding the perfect area to place your stand is important if you want to make the most of your brochures.

Factors to Consider When Finding the Perfect Location for Brochure Stands

Here are a few factors you need to consider when you are searching for the ideal location for your brochure stands.

Eye Level

Brochure stands such as wall-mounted holders are extremely convenient as they are at eye level and hence, are easy to spot and reach. Moreover, they also don’t require any table or furniture item that can cause obstruction. Wherever you decide to place your brochure holder, you need to ensure that it is at eye level.

Easy to Reach

You should avoid placing your brochure stand at an inaccessible location. If your brochure stand is difficult to reach, your audience will just walk away and ignore it. The best solution is to place your stand at an arms-length distance so it will be easier for your audience to reach out for them.

Location Options for Your Brochure Stands

Here is a guide to help you place your brochure stand at the perfect location.

Entrance of Your Tradeshow Booth

A good placement area for your brochure stand is at the entrance of the tradeshow booth. This way, your audience can grab a brochure as they enter your booth. However, an important factor to consider is the height of the stand. If the brochure stand is too high or too low, your audience will just walk past by it. Moreover, you will have to ensure that the brochure display stands are placed correctly so that they don’t cause any obstructions at the entrance.

Corridor

If you place your brochure stand in a crowded place, very few people will actually stop to take a look. This is mainly because stopping midway causes inconvenience to those around them. If you’re inclined on placing brochure display stands in the corridor, you need to ensure that you place them right next to your booth. This will help make sure that if your audience has any queries, they can immediately turn towards you for help.

Ideal Placement Locations

Some of the ideal placement locations for your brochure stands are lobbies, queues, waiting rooms and receptions. At places like these, your audience is usually searching for something interesting to keep them busy while they are waiting. Hence, placing your brochure display stands here will increase the chances of your audience picking up and going through your brochures patiently.
Another important factor to consider when setting up a brochure stand is ensuring that it remains organized and neat at all times. A messy display will never tempt your audience to even look at the brochures.
All in all, the location of your brochure stand is pivotal when it comes to getting your audience to actually read your brochures. If you are searching for some great brochure stands in Melbourne, visit our website now!

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