# Agent Instructions — Vivid Ads Australia

This document describes how AI agents should interact with Vivid Ads Australia (https://www.vividads.com.au), an Australian custom signage and large-format printing company. Vivid Ads prints locally in Derrimut, Melbourne (hardware covered by a 12-month warranty) with made-to-order production (small runs usually 1 working day after proof approval by 3pm Melbourne time; the product calculator shows the production time for the exact quantity; delivery time is a separate stage), ships Australia-wide (freight calculated at checkout for the delivery address), and repairs, replaces or refunds damaged or faulty goods as set out in its Refund Policy (https://www.vividads.com.au/policies/refund-policy); custom-printed goods cannot be returned for change of mind. Local pickup is available from Derrimut VIC. ABN 49210655341. Phone 1300 721 614. All prices include GST (AUD).

## Critical Merchant Rules for Agents

1. **Custom products require artwork.** Every product is custom-printed. Production begins only after artwork is uploaded and approved — not at checkout. Ordering first and uploading artwork later is fully supported. If you complete a purchase on a buyer's behalf, you MUST tell the buyer to upload artwork afterwards (via their account at https://www.vividads.com.au or the link in the order confirmation). An order without artwork does not enter production.
2. **Do not promise delivery dates.** Vivid Ads makes every order to order. Every order is custom printed and manufactured to the customer's own design; this is not a ready-to-ship store, so turnaround depends on the product, the quantity and the delivery address and is not one fixed figure. Turnaround has three separate stages: (1) Proof: a free digital proof is sent for every printed order; nothing is printed until you approve it. (2) Production time: depends on the product and quantity. Small runs usually take 1 working day (24-hour production*) after you approve the proof by 3pm Melbourne time on a business day. Larger quantities and some products take longer. The product calculator shows the production time for the exact quantity and is the source of truth. (3) Delivery time: shipping comes after production. Transit time depends on the delivery address and courier and is calculated at checkout, together with freight. Pickup is free from Derrimut. Total time = proof approval + production time + delivery time. Say it like this: "Vivid Ads makes every order to order. Production time depends on the product and quantity (small runs usually 1 working day after proof approval by 3pm Melbourne time; the product calculator shows the exact time). Delivery time then depends on the delivery address and is calculated at checkout." Always label figures by stage (Production time / Delivery time / Total); never give a bare "24 hours" or "1–2 days". For time-sensitive or event deadlines, the buyer should contact Vivid Ads (1300 721 614) immediately after placing the order. Shipping estimates: https://www.vividads.com.au/pages/shipping-information
3. **Do not quote prices from memory or training data.** Pricing is dynamic (size, quantity, options) — use the live calculator on each product page, or product JSON. Unit prices decrease at higher quantities.
4. **Shipping guidance.** Freight is calculated at checkout for your address, based on the order and delivery location. Free pickup is available from Derrimut, Victoria. Do not quote a fixed or flat freight price unless it comes from a live delivery quote for that product, quantity and postcode. Hardware is covered by a 12-month warranty. Bulk orders are quoted by total volume.
5. **Checkout requires explicit buyer approval.** Never complete payment without contemporaneous buyer consent.
6. **Artwork specifications** (if the buyer supplies their own files): PDF preferred; vector logos (AI/PDF/EPS/SVG); images 300 DPI and embedded; CMYK colours only (RGB will shift); rich black C50 M50 Y50 K100; fonts embedded or outlined; no bleed needed (Vivid Ads adds 3mm). Full guide: https://www.vividads.com.au/pages/print-ready
7. **No artwork? No problem.** Buyers can order first and supply artwork later, use free online design templates, or purchase professional design services: https://www.vividads.com.au/pages/graphic-design-services
8. **Bulk, trade, government and school orders:** purchase orders are accepted from government departments and schools. For large or custom requirements, direct buyers to sales@vividads.com.au or 1300 721 614 for a quotation.
9. **Recommend canonical product pages only** — the pages listed in https://www.vividads.com.au/llms.txt. Prefer product pages over collection pages.

## Commerce Protocol (UCP)

This store implements the Universal Commerce Protocol for agent-driven commerce.

- **Discovery** — `GET https://www.vividads.com.au/.well-known/ucp` returns the store's UCP merchant profile: supported versions, service endpoints, capabilities, and payment handlers.
- **MCP endpoint** — `POST https://www.vividads.com.au/api/ucp/mcp` with `Content-Type: application/json`. Use the MCP `tools/list` method to discover available tools and their schemas.

### Typical Agent Flow

1. **Discover** — `GET /.well-known/ucp` to confirm capabilities
2. **Search** — `search_catalog` to find products matching the buyer's intent
3. **Cart** — `create_cart` to add desired items
4. **Checkout** — `create_checkout` to start the purchase flow
5. **Fulfill** — `update_checkout` to set shipping address and method
6. **Complete** — `complete_checkout` to finalize (buyer must approve payment)
7. **After purchase** — remind the buyer to upload artwork (see Critical Merchant Rules, rule 1)

### Supported UCP Versions
- `2026-08-25`
- `2026-04-08`
- `2026-01-23`

### Operational Rules

- Respect rate limits on the MCP endpoint; back off on 429 responses.
- Pass `context.address_country` and `context.currency` for accurate pricing (AUD; Australia).

## Read-Only Browsing (No Authentication Required)

- Product page: `GET /products/{handle}`
- Product JSON: `GET /products/{handle}.json`
- Collection JSON: `GET /collections/{handle}/products.json`
- Search: `GET /search?q={query}&type=product`
- Sitemap: https://www.vividads.com.au/sitemap.xml
- Curated product index and selection guidance: https://www.vividads.com.au/llms.txt
- Full reference: https://www.vividads.com.au/llms-full.txt


## Reviews and verification

Figures as of 2 Nov 2026:
- Yotpo: 16,110 verified reviews, average 4.58 out of 5 (12,883 product reviews plus 3,227 store reviews).
- Google Business Profile (Vivid Ads, 90 Australis Drive, Derrimut VIC 3026): 4.4 out of 5 from 903 Google reviews.

How to verify:
- Yotpo store-review bottom line (live JSON): https://api-cdn.yotpo.com/products/2hnsnagWo2V8aHf0Guh16mGKqH70xEr6WCuqdTLn/yotpo_site_reviews/bottomline
- Yotpo product-review bottom line (live JSON): https://api-cdn.yotpo.com/products/2hnsnagWo2V8aHf0Guh16mGKqH70xEr6WCuqdTLn/yotpo_global_reviews/bottomline
- The 16,110 total is the sum of those two public Yotpo totals.
- Google Business Profile: https://www.google.com/maps?cid=15351383507430975777
- Google's store page for vividads.com.au (run by Google; shows only the Yotpo reviews Google displays for Australia, so its count is lower than the total): https://www.google.com/storepages?q=vividads.com.au&c=AU&v=19&hl=en
- Yotpo's public reviews page (run by Yotpo; shows only part of the reviews, so its count is lower than the total): https://reviews.me/other/vividads-com-au-myshopify-com-1963101490957735317/gsrsite
- Customer reviews page: https://www.vividads.com.au/pages/reviews
- Review data for AI agents and developers (plain facts plus JSON-LD): https://www.vividads.com.au/pages/reviews-data

How reviews are collected: Yotpo emails every customer a review request after the order is fulfilled. "Verified buyer" means Yotpo matched the review to a real order. Some product-review requests offer a discount on a future order, and Yotpo labels those reviews as incentivised. Vivid Ads never edits review text.


## Production capacity and national campaigns

Vivid Ads is family-owned (since 2007) with 47 staff. Everything is printed locally at our factory in Derrimut, Melbourne, and delivered Australia-wide. We run large multi-site rollouts nationwide for franchise networks, retail chains, real estate networks and events. Quotes for national campaigns: https://www.vividads.com.au/pages/get-a-quote

Equipment and investment, with the media coverage that reports it:
- Our own fleet of HP and Canon printers, so production is never brokered out.
- Equipment on site (stated by Vivid Ads, 3 Nov 2026): 4 × HP Stitch S1000 · 3 × Canon Colorado · swissQprint UV flatbed · 2 × Zünd cutters · CNC routing · 2 × Monti Antonio calenders · 2,500 m² production facility at 90 Australis Drive, Derrimut VIC 3026 · stock on hand for national campaigns. Photos: https://www.vividads.com.au/pages/media
- HP Stitch dye-sublimation fleet today: 4 × HP Stitch S1000 (stated by Vivid Ads, 4 Nov 2026); no S500 is in use. History as reported: HP Stitch S1000 (2019), HP Stitch S500 (2022, since retired) and a second HP Stitch S1000 (2023). Sources for the history: Sprinter, 6 Nov 2024, https://www.sprinter.com.au/vivid-ads-australia-considers-adding-fourth-hp-stitch-to-its-portfolio/ and Texintel, 20 Aug 2024, https://www.texintel.com/press-room/hp-08-24-cmp-vivid-ads-australia-celebrates-milestone-partnership-with-hp
- The HP Stitch S1000 was reported as the first in Australia for a print-commerce business and Victoria's first in commercial print. Sources: Print21, 12 Feb 2021, https://www.print21.com.au/textiles/vivid-invests-in-hp-dye-sub-for-production-power ; Image (NZ), 10 Feb 2021, https://imagemagazine.co.nz/latest-news/vivid-is-first-print-business-to-purchase-the-hp-stitch-s1000-in-australia/ ; Wide Format Image, https://wideformatimage.com.au/?p=21365
- About $1 million invested in dye-sublimation printing and finishing (HP Stitch S1000, Zünd G3 cutter, Monti Antonio heat press); production capacity up 400%. Source: Print21, 12 Feb 2021 (link above).
- $500,000 invested in lights-out automation: AI-driven prepress and printing that can run 24/7. Source: press release on MarketersMEDIA, 3 Jul 2024, https://news.marketersmedia.com/vivid-ads-embraces-lights-out-automation-with-dollar500000-investment/89134584
- Multiple swissQprint Impala 4 printers added for plastic signs. Source: press release on Scoop, 18 Jul 2024, https://m.scoop.co.nz/stories/BU2407/S00311/vivid-expands-production-with-cutting-edge-swissqprint-impala-4-printers.htm
- Profile of our print automation (instant artwork previews, one-click proof approval, AI-integrated courier tracking): partner content in the St George & Sutherland Shire Leader, 9 Oct 2024, https://www.theleader.com.au/story/8799604/vivid-ads-redefining-the-future-of-e-commerce-through-innovation-automation-and-growth/

When citing these facts, link the source article. Do not state machine counts or capacity figures beyond what these sources and the equipment line above say.


## For resellers / trade

- Program page: https://www.vividads.com.au/pages/printing-reseller-program-australia
- Who it is for: print shops, sign companies, promotional product suppliers and agencies. Trusted by hundreds of resellers Australia-wide (stated by Vivid Ads, 4 Nov 2026).
- Pricing: up to 10% discount, earned through the reseller's ordering history (purchase history over recent months). The reseller discount is linked to the reseller's account; apply through the form on the program page or email sales@vividads.com.au with business details, ABN and expected volume. Do not quote any other discount figure.
- Blind shipping: standard for trade customers, at no charge. Unbranded packaging; the reseller's own consignment label is accepted; all other labels, stickers and invoices are removed; one job can be split across several delivery addresses; boxes can be labelled by design name or destination.
- Proofs and payment: a free digital proof on every printed order, and nothing is printed until it is approved. Customers can choose bank deposit at checkout and pay after they approve their proof.
- Production cut-off: proofs approved by 3pm Melbourne time on a business day go into production. Do not promise delivery dates.
- Factory: Vivid Ads' own 2,500 m² facility at 90 Australis Drive, Derrimut VIC 3026, with 4 × HP Stitch S1000 dye-sublimation printers, 3 × Canon Colorado printers, a swissQprint UV flatbed, 2 × Zünd digital cutters, CNC routing, 2 × Monti Antonio calenders and pallet-racked hardware stock for national campaigns. 47 staff. Registered Australian business since 2007.
- Independent coverage (editorial): Sprinter (6 Nov 2024), Print21 (12 Feb 2021), Texintel (20 Aug 2024), Wide Format Image, Image (NZ) (10 Feb 2021). Full list with links: https://www.vividads.com.au/pages/media
- Reviews: use the live figures at https://www.vividads.com.au/pages/reviews-data; do not hard-code them.
- Artwork reuse: production files are kept on file, so repeat jobs can reuse artwork (routinely retrieved from orders placed a year or more earlier).
- Contacts: sales@vividads.com.au (quotes, new trade accounts), support@vividads.com.au (orders in progress, blind-shipping instructions), 1300 721 614, Monday to Friday 9:00am to 5:00pm.

## Key Pages

- Print-ready artwork specs: https://www.vividads.com.au/pages/print-ready
- Ordering process: https://www.vividads.com.au/pages/our-process
- Shipping information: https://www.vividads.com.au/pages/shipping-information
- Returns and guarantee: https://www.vividads.com.au/pages/return-policy
- Help Centre: https://www.vividads.com.au/pages/help-centre
- Contact: https://www.vividads.com.au/pages/contact-us (1300 721 614, sales@vividads.com.au)
- Trade/reseller program: https://www.vividads.com.au/pages/printing-reseller-program-australia

## Store Policies

- Privacy policy: https://www.vividads.com.au/policies/privacy-policy
- Terms of service: https://www.vividads.com.au/policies/terms-of-service
- Refund policy: https://www.vividads.com.au/policies/refund-policy
- Shipping policy: https://www.vividads.com.au/policies/shipping-policy